Growth & performance lead · APAC paid media · Melbourne from October 2026

I connect what a product does to why people buy it.

More than ten years of APAC paid media and growth. I ran Meta hands-on at Pervorm and Google at Vingroup, owned regional clients at WPP, and since 2024 have built and marketed my own AI product, Lazy Prompter, with Claude, ChatGPT and Codex.

Connect on LinkedIn → See what I build
Australian permanent resident
Portrait of Kenz Tran Kenz Tran
Worked on Coca-ColaL’OréalSamsungKimberly-ClarkFrieslandCampinaHuggies Worked on Coca-ColaL’OréalSamsungKimberly-ClarkFrieslandCampinaHuggies
14,000+
Cumulative signups, Lazy Prompter
5.0★
Rating on Product Hunt
10y+
In digital, AI, and marketing
14
Recommendations from people I worked with
What I'm building

Three words in. A complete prompt out.

Lazy Prompter

Lazy Prompter turns a rough idea into a clean, structured prompt for ChatGPT, Claude, Gemini, or Midjourney. Save it, reuse it, use it anywhere.

14,000+ cumulative signups · Backed by Microsoft for Startups · Rated 5.0 on Product Hunt
lazyprompter.com
You type 1 / 6
cold sales email
↓
Lazy Prompter outputs
Write a cold sales email to potential clients. Goal: a reply or a demo within 72 hours. Subject line up to seven words, benefit-focused. Opening: relevant to the recipient's pain point. Body: one clear solution and one proof point. Close: a low-friction ask for a short call.
⚡ under 3sReady to pasteSaved to Collections
Featured in
VTV Viettel AI UEF HUTECH Product Hunt

Quoted as an AI expert in VTV news, a Viettel AI expert session, and AI workshops at UEF and HUTECH.

What I build

An AI product, built and marketed from zero.

Since 2024
01
Lazy Prompter Live

Type three words, get a complete prompt for ChatGPT, Claude, Gemini, or Midjourney. 14,000+ cumulative signups. Web app and Chrome extension.

Flagship→
Recognition

Recognised work, before the studio.

2018 to 2020
MMA Smarties award cards
GOLD · MMA Smarties 2018
CRM and Relationship Building
Gold at the MMA Smarties for customer relationship and retention work.
Friso on LazMall, 11.11 2019
2020 · Lazada
eCommerce Campaign of the Year
Campaign of the Year for FrieslandCampina Vietnam on Lazada.
The Huggies team on stage at Facebook Agency Summit Vietnam
2019 · Facebook
eCommerce Case Study, Huggies
Featured Facebook eCommerce case study for Kimberly-Clark.
Lazada 11.11 2018 best-selling brand poster, Huggies first
2018 and 2019 · Lazada
Best Selling Brand, two years running
Huggies, best-selling brand in its category on Lazada Vietnam, with Pervorm.
Background

A decade in digital, then out on my own.

2014 to now
2024 to now
Lazy Prompter
Founder & Growth Lead

Took an AI prompt workspace from first prototype to 14,000+ cumulative signups with no paid ads, built hands-on with Claude, ChatGPT and Codex.

2023
Samsung Electronics
D2C App Merchandising Manager, Senior Professional grade

Launched Samsung’s first D2C Shop App in Vietnam, cutting roughly half of pre-launch UX/UI defects before launch.

2019 to 2023
WPP · Mindshare, then EssenceMediaCom
Performance Manager to Regional Manager to Senior Regional Manager, APAC

Owned a major APAC client each year, Coca-Cola, FrieslandCampina and Kimberly-Clark, at US$1M+ annual media spend, with a 50%+ ROI uplift on the flagship campaign, and made the planning, reporting and optimisation calls across YouTube, Reels and Meta.

2017 to 2019
Pervorm (now Deloitte Digital)
Paid Social Specialist

Ran paid social for FrieslandCampina across APAC and Kimberly-Clark in Vietnam, including Meta’s first CPAS campaign in the market, a Facebook global case study.

2014 to 2017
Vingroup · VinEcom
Digital Marketing

Led digital for Adayroi, Vingroup’s new e-commerce platform, across paid, SEO, and CX.

In their words

People I’ve worked with.

14 recommendations · LinkedIn

Let’s build something worth using.

I only take on a few things at a time. If yours should feel effortless, you’ll find me on LinkedIn.

Connect on LinkedIn → linkedin.com/in/kenztran