Growth & performance lead · APAC paid media · Melbourne
I connect what a product does to why people buy it.
Australian permanent resident
14,000+
Cumulative signups, Lazy Prompter
10y+
In digital, AI, and marketing
14
Recommendations from people I worked with
- Meta hands-on at Pervorm, Google at Vingroup
- Worked on regional clients at WPP
- Since 2024, my own AI product, built with Claude, ChatGPT and Codex
Kenz Tran Melbourne
Worked on
Coca-ColaL’OréalSamsungKimberly-ClarkFrieslandCampinaHuggies
What I'm building
A few words in. A complete prompt out.
14,000+ cumulative signups · Backed by Microsoft for Startups · Launched on Product Hunt and the Chrome Web Store
lazyprompter.com
You type
cold sales email
Lazy Prompter outputs
Write a cold sales email to potential clients. Goal: a reply or a demo within 72 hours. Subject line up to seven words, benefit-focused. Opening: relevant to the recipient's pain point. Body: one clear solution and one proof point. Close: a low-friction ask for a short call.
Featured in
Quoted as an AI expert in VTV news, a Viettel AI expert session, and AI workshops at UEF and HUTECH.
What I build
An AI product, built and marketed from zero.
Recognition
Recognised work, from the agency years.
GOLD · MMA Smarties 2018
CRM and Relationship Building
Gold at the MMA Smarties for customer relationship and retention work.
2020 · Lazada
eCommerce Campaign of the Year
Campaign of the Year for FrieslandCampina Vietnam on Lazada.
2019 · Facebook
eCommerce Case Study, Huggies
Featured Facebook eCommerce case study for Kimberly-Clark.
2018 and 2019 · Lazada
Best Selling Brand, two years running
Huggies, best-selling brand in its category on Lazada Vietnam, with Pervorm.
Swipe for all four awards
Background
A decade in digital, then out on my own.
2024 to now
Lazy Prompter
Founder & Growth Lead
Took an AI prompt workspace from first prototype to 14,000+ cumulative signups with no paid ads.
- Built hands-on with Claude, ChatGPT and Codex
2023
Samsung Electronics
D2C App Merchandising Manager, Senior Professional grade
Launched Samsung’s first D2C Shop App in Vietnam, cutting roughly half of pre-launch UX/UI defects before launch.
2019 to 2023
WPP · Mindshare, then EssenceMediaCom
Performance Manager to Regional Manager to Senior Regional Manager, APAC
Optimised media for a major APAC client each year: Coca-Cola, FrieslandCampina and Kimberly-Clark, at US$1M+ annual media spend.
- 50%+ ROI uplift on the flagship campaign
- Optimisation recommendations across YouTube, Reels and Meta
Earlier roles, 2014 to 2019
2017 to 2019
Pervorm (now Deloitte Digital)
Paid Social Specialist
Ran paid social for FrieslandCampina across APAC and Kimberly-Clark in Vietnam.
- Meta’s first CPAS campaign in the market, a Facebook global case study
2014 to 2017
Vingroup · VinEcom
Digital Marketing
Led digital for Adayroi, Vingroup’s new e-commerce platform, across paid, SEO, and CX.
In their words
People I’ve worked with.
…unmatched in Vietnam and is amongst the best in Southeast Asia…
Ken developed his skills in Facebook advertising to a level that is unmatched in Vietnam and is amongst the best in Southeast Asia. His understanding of the technical backend of Facebook’s ecosystem makes him capable of maximizing performance for any advertiser and objective.
Read more
TRThijs RemieMeta · was my mentor
Mentor
…Kenz consistently went above and beyond to deliver results…
Throughout our time working together, Kenz consistently went above and beyond to deliver results. His ability to communicate and collaborate made him an invaluable asset, and his attention to detail and ability to think outside the box stood out on complex projects.
Read more
SSSherman SimPerformance Marketing, GroupM Nexus
Same team
…somebody who acts like a partner, instead of just an employee…
He excels in paid social and has a strategic mind overall. A real team player you can rely on, and a fun person to be around. Highly recommend working with Kenz if you want somebody who acts like a partner, instead of just an employee.
Read more
VHVuong HoangSenior Performance Marketing
Same team, 2 years
…I have never seen anyone embody it like Kenz…
One value on our team is constant improvement, and I have never seen anyone embody it like Kenz, whether getting to the root of optimization, hard negotiation, or building an automated dashboard. Anyone looking to hire or work with him will love it, too.
Read more
LLLong LeDigital Director
Same team
I would love to work on the same team as Kenz again anytime.…
I would love to work on the same team as Kenz again anytime. Practical, strategic, dedicated. He is such an energy ball that gives off a positive vibe and brightens everyone’s day.
Read more
LLLoan LePerformance Marketing · Data Analytics
Worked together
One of the smartest people in Digital Marketing I have worked with.…
One of the smartest people in Digital Marketing I have worked with. He always gives you more solutions than the problems you bring him. With Kenz on the team you have a trusted source for data-driven solutions, creativity, and humor.
Read more
HPHoa PhamDTC Marketing · Ecommerce · Performance
Same team
…He can even deliver the outcome beyond expectations.
Kenz is a dedicated, smart and data-driven person, rational and logical. Working with him is easy because he is straight to the point and knows what to do. He can even deliver the outcome beyond expectations.
Read more
MNMy NguyenHead of Programmatic, GroupM Nexus Vietnam
Same team
…He always finds the most efficient way for all parties to get things done…
Kenz has a growth mindset that makes today’s Kenz better than yesterday’s. He always finds the most efficient way for all parties to get things done, and helps his teammates grow. All in all, a good colleague and a good friend.
Read more
TVThinh VuCreator of Vnstock · 1.5M+ downloads
Same team
…an expert to crack any brief that seemed impossible…
Hard working, dedicated, team player and innovative are the things I always notice from Kenz. Working with him was a pleasure at Pervorm Asia. I knew there would always be an expert to crack any brief that seemed impossible.
Read more
TAThuc Anh NguyenProduct Growth · Monetization Strategy
Same team
…among the first in Vietnam to adopt Facebook CPAS in 2018…
Kenz was my great teammate at Pervorm (Deloitte now). A full-stack, data-driven person who inspired everyone with his knowledge of digital marketing and e-com. He made our team among the first in Vietnam to adopt Facebook CPAS in 2018, with results well above the benchmark.
Read more
CVChi Vu (Emy)Growth Marketing · Social Commerce
Same team
…selected as the only global case study from Vietnam…
Kenz excels in social media advertising and data-driven marketing. He contributed to the FB CPAS beta case study, selected as the only global case study from Vietnam to launch Facebook Collaborative Ads globally. I will miss working with him.
Read more
TNthuan nguyenBusiness Director
Worked together
…a problem solver you can trust, especially on the technical side…
A pleasure to work directly with Kenz for 2 years in media agencies. He is an expert in digital media and performance marketing, a team player and a problem solver you can trust, especially on the technical side.
Read more
PTPhuong T. LeEx-Meta, Lazada
Same team, 2 years
…His expertise is truly outstanding.
It is my great pleasure to recommend my ex-colleague Kenz, an expert in digital marketing and e-commerce. I worked alongside him for 3 years at VinCommerce and was impressed by his dedication, creativity, and attention to detail. His expertise is truly outstanding.
Read more
TLTin LeFounder and MD, Adtek · managed me
Managed Kenz
…brings structure to ambiguous problems…
Rather than jumping straight into solutions, he would first get clear on who we were trying to reach and what outcome we wanted, then work backwards to shape the right approach and build forward with a plan that was practical and achievable. He brings a good balance of strategic thinking and pragmatism, asks thoughtful questions, and brings structure to ambiguous problems. I learned a lot from working with Kenz and would happily work with him again.
Read more
VLVienna LeAnalytics Senior Manager, Jellyfish · ex-Google
Same client project
Let’s build something worth using.
Hiring, building something, or writing about AI and growth? LinkedIn is the fastest way to reach me.
Connect on LinkedIn linkedin.com/in/kenztran