Product marketing + AI products

I build AI products that make people less tired.

A decade marketing and scaling products for global brands, Coca-Cola, Samsung, WPP. I build my own AI products too, which keeps me close to how a product actually wins. The aim never changes: connect what a product does to why people buy it, and make the tedious quietly effortless.

Australian permanent resident
Portrait of Kenz Tran Kenz Tran
Worked on Coca-ColaL’OréalSamsungKimberly ClarkFrieslandCampinaHuggies Worked on Coca-ColaL’OréalSamsungKimberly ClarkFrieslandCampinaHuggies
14,000+
People using Lazy Prompter
5.0
Rating on Product Hunt
10y+
In digital, AI, and marketing
13
Recommendations from people I worked with
What I'm building

Three words in. A complete prompt out.

Lazy Prompter

Lazy Prompter turns a rough idea into a clean, structured prompt for ChatGPT, Claude, Gemini, or Midjourney. Save it, reuse it, use it anywhere.

14,000+ users · Backed by Microsoft for Startups · Rated 5.0 on Product Hunt
lazyprompter.com
You type 1 / 6
cold sales email
Lazy Prompter outputs
Write a cold sales email to potential clients. Goal: a reply or a demo within 72 hours. Subject line up to seven words, benefit-focused. Opening: relevant to the recipient's pain point. Body: one clear solution and one proof point. Close: a low-friction ask for a short call.
⚡ under 3sReady to pasteSaved to Collections
Featured in

Quoted as an AI expert in VTV news, a Viettel AI expert session, and AI workshops at UEF and HUTECH.

Recognition

Recognized work, before the studio.

2018 to 2020
GOLD · MMA Smarties 2018
CRM and Relationship Building
Gold at the MMA Smarties for customer relationship and retention work.
2020 · Lazada
eCommerce Campaign of the Year
Campaign of the Year for FrieslandCampina Vietnam on Lazada.
2019 · Facebook
eCommerce Case Study, Huggies
Featured Facebook eCommerce case study for Kimberly Clark.
Background

A decade in digital, then out on my own.

2014 to now
2024 to now
MOCHIMIN
Founder

Building AI products as an independent studio in Singapore. Lazy Prompter first, 14,000+ users and 30+ affiliate partners with no paid ads.

2023
Samsung Electronics
D2C App Merchandising, Senior Professional

Launched Samsung’s first D2C Shop App in Vietnam, cutting roughly half of pre-launch UX/UI defects before launch.

2019 to 2023
WPP · Mindshare, then EssenceMediaCom
Performance Manager to Regional Manager to Senior Regional Manager, APAC

Led performance and digital growth across Asia-Pacific, and built data-driven teams people liked being on.

2017 to 2019
Pervorm (now Deloitte Digital)
Paid Social, Social Specialist

Ran award-winning social campaigns for top APAC brands. One of the first teams in Vietnam to adopt Facebook CPAS, later a global case study.

2014 to 2017
VinGroup · VinEcom
Digital Marketing

Led digital for adayroi, VinGroup’s new e-commerce platform, across paid, SEO, and CX.

In their words

People I’ve worked with.

13 recommendations · LinkedIn

Let’s build something worth using.

I only take on a few things at a time. If yours should feel effortless, you’ll find me on LinkedIn.

Connect on LinkedIn linkedin.com/in/kenztran