Product marketing + AI products

I build AI products that make people less tired.

A decade marketing and scaling products for global brands, Coca-Cola, Samsung, WPP. I build my own AI products too, which keeps me close to how a product actually wins. The aim never changes: connect what a product does to why people buy it, and make the tedious quietly effortless.

Australian permanent resident
Portrait of Kenz Tran Kenz Tran
Worked on Coca-ColaL’OréalSamsungKimberly ClarkFrieslandCampinaHuggies Worked on Coca-ColaL’OréalSamsungKimberly ClarkFrieslandCampinaHuggies
14,000+
People using Lazy Prompter
5.0
Rating on Product Hunt
10y+
In digital, AI, and marketing
13
Recommendations from people I worked with
What I'm building

Three words in. A complete prompt out.

Lazy Prompter

Lazy Prompter turns a rough idea into a clean, structured prompt for ChatGPT, Claude, Gemini, or Midjourney. Save it, reuse it, use it anywhere.

14,000+ users · Backed by Microsoft for Startups · Rated 5.0 on Product Hunt
lazyprompter.com
You type 1 / 6
cold sales email
Lazy Prompter outputs
Write a cold sales email to potential clients. Goal: a reply or a demo within 72 hours. Subject line up to seven words, benefit-focused. Opening: relevant to the recipient's pain point. Body: one clear solution and one proof point. Close: a low-friction ask for a short call.
⚡ under 3sReady to pasteSaved to Collections
Featured in

Quoted as an AI expert in VTV news, a Viettel AI expert session, and AI workshops at UEF and HUTECH.

Recognition

Recognized work, before the studio.

2018 to 2020
GOLD · MMA Smarties 2018
CRM and Relationship Building
Gold at the MMA Smarties for customer relationship and retention work.
2020 · Lazada
eCommerce Campaign of the Year
Campaign of the Year for FrieslandCampina Vietnam on Lazada.
2019 · Facebook
eCommerce Case Study, Huggies
Featured Facebook eCommerce case study for Kimberly Clark.
Background

A decade in digital, then out on my own.

2014 to now
2024 to now
MOCHIMIN
Founder

Building AI products as an independent studio in Singapore. Lazy Prompter first, 14,000+ users and 30+ affiliate partners with no paid ads.

2023
Samsung Electronics
Shop App Head, Vietnam

Launched Samsung’s first D2C Shop App in Vietnam and cut outstanding app crashes before launch.

2019 to 2023
WPP · Mindshare, then EssenceMediaCom
Performance Manager to Sr. Regional Manager, APAC

Led performance and digital growth across Asia-Pacific, and built data-driven teams people liked being on.

2017 to 2019
Pervorm (now Deloitte Digital)
Paid Social Media Lead

Ran award-winning social campaigns for top APAC brands. One of the first teams in Vietnam to adopt Facebook CPAS, later a global case study.

2014 to 2017
VinGroup · VinEcom
Digital Marketing Specialist

Led digital for adayroi, VinGroup’s new e-commerce platform, across paid, SEO, and CX.

In their words

People I’ve worked with.

13 recommendations · LinkedIn

Let’s build something worth using.

I only take on a few things at a time. If yours should feel effortless, you’ll find me on LinkedIn.

Connect on LinkedIn linkedin.com/in/kenztran